Dear reader, I urge you to give this series a chance if you enjoy coming-of-age dramas (including talk of dreams, aspirations, failure, innovation, identity, family, friendship, feeling lost, finding love), as well as lovely cinematography, production design, and direction.

Does this drama have flaws? Yes, plenty. The writing goes up and down at times, some storylines are rushed (the revenge plot), and there are characters who should've gotten more screen time (Injae). If you're not a fan of romance in your dramas, then this show is not for you. If you're not a fan of love triangles, this show is not for you.

All that said, overall, Start-Up is a good time. All of the characters are complex and flawed, which makes them interesting. Every shot is absolutely beautiful, and the familial/friendship themes are effectively explored. If you've ever felt lost (particularly in your twenties, as those are the leads' ages) and weren't quite sure what you wanted to do with the rest of your life, you can probably relate. It is certainly not a documentary about starting a tech company in South Korea, but it does utilize its accelerator environment well. The strengths of Start-Up lie in its cast of colorful characters, its emotional throughline, and its visual excellence.

If you're thinking of watching this show but are wondering why there are people online who seem passionately invested in hating it as if this show killed their first born child (and you don't mind spoilers,) continue below:

The online reaction surrounding this drama while it's been on-air is some of the most ridiculous and inane I've ever seen in a K-Drama fandom (usually only present in large western or anime fandoms), and this is due to the ship war and the different "teams."

Here's the thing: while the drama did spend an unnecessary amount of time on the love triangle, it was never a true love triangle to begin with. From the first episode, when the cherry blossom petal flew all the way from Dalmi and landed on Dosan's head, if you've ever watched a single K-Drama ever, you should've known what the endgame was going to be. Even more so in Episode 2, with the slow motion walk toward each other during their first-meeting-cut-short and when Dosan showed up at the networking party looking like Cinderella at the ball.

Throughout the course of the story, Dalmi had shown exactly zero interest in Jipyeong as a man, either romantically or sexually. Not even when she was suspicious of Dosan being two separate people did she consider Jipyeong in a romantic light. She’d been curious about him, yes, and clearly valued his friendship and mentorship, but anyone who genuinely hoped she was suddenly going to finally see, in the eleventh hour, how he was the nice guy she’d been looking for all along were going to be sorely disappointed.

It was never going to be Jipyeong, but for some reason, shippers deluded themselves into thinking there was some sort of secret story underneath it all that only they could see. They wholeheartedly believed there was going to be a big plot twist (even though there was never any indication of such), and when the coupling went the way it was always going to go, they got all shocked Pikachu face. And then got angry at the hole they dug themselves into. The most ironic part is that the show has a good amount of symbolism and attention to detail. Just not the symbolism and attention to detail certain factions thought they saw.

Start-Up is not a work of genius, but it's fun and all the actors are fantastic. The OST is out of this world, and there is plenty of comedy and emotional heft to go around. In any case, this is a drama best binged, as it's more cohesive that way.

Ignore the noise and check it out if the synopsis seems interesting to you. And if you don't vibe with it, stop watching and simply move on with your life.