If you love rom-coms with cute couples with cute chemistry and need a filler drama to watch I recommend "King the Land". This drama is every KDrama cliché ever in cute repackaging. Do you like reluctant Cinderellas and brooding Chaebols? Check. Do you like families fighting for succession, meddling parents, childhood trauma, ridiculous misunderstandings, damsels in distress, and plenty of product placement? Check! Do you swoon over a "trip and dip", or the umbrella savior swooping in, do you cheer for mild stalking, makeovers, being forced to stay overnight in a remote town/island, men cooking enthusiastically, and other assorted food porn, bonding while drunk, or lots of lingering stares? Big checks for all of the above. Don't worry about these being spoilers either, the story is so standard it can't really be spoiled.

Whatever you think is going to happen is going to happen.

I admit I was on board for all of the above and then some. I would definitely classify this as a fan service drama for that reason. I was entertained consistently until things started turning more and more into a Tourism Ad and the obvious product placement became too overwhelming. It all leads to a decent ending, with some satisfying character conclusions, but if you told me this entire script was written by ChatGPT compiling successful romantic KDramas of the past I would believe you!

"King the Land" is not original. It's as basic as basic gets, but not bland. That may be the appeal for a lot of viewers. It felt kind of relaxing guessing exactly what was going to happen next. I thought the main couple was cute without being too cheesy. Im Yoon Ah is great as the confidently quirky and optimistic Cheon Sa Rang. She balances out the moody charm of Lee Jun Ho as Gu Won. I've definitely liked Jun Ho in other dramas and he owns the leading man role swag in this. The rest of the supporting cast of BBFs , Co-Workers, and Ahn Se Ha as No Sang Sik are great too. My only character complaint is that the sister role was so one-note it made her character less interesting in spite of her performance.

Would I watch this again? Maybe, once it slips my mind, and it will slip my mind. I do feel like this drama loses its momentum about halfway through, which makes committing to rewatching this harder, but the cuteness and well-executed tropes may be enough to convince me to rewatch. Sometimes junk food dramas are exactly what I crave. It's escapism that you can rely on. This drama is very self-aware of its cuteness and tropes and attractive leads and milks it.

This is a Cozy drama for sure! It's also a love letter to the service industry. What it's not is plot twists and clever dialogue. It's also lighter on the drama that I'm used to for a hotel-centered drama, so It doesn't even stand out in that genre, but once I watched episode 1 I knew what to expect and knew I was committed because it was exactly what I was in the mood for. This is the kind of drama you can leave playing in the background and just catch all the smile-worthy moments whether that is couples flirting or friendship and comradery. I loved watching the characters rely on each other and have each other's back even if the actual situations weren't always funny or interesting, and If you skipped from ep 10 to ep 16 you probably wouldn't miss much.

Overall, "King the Land" gives me an old-school KDrama rom-com feel without feeling dated. I wish it were shorter because their cuteness couldn't always carry the boring and repetitive plot. Maybe enjoying this drama is an exercise in appreciating the simple things once in a while. A drama doesn't have to be a 5-star masterpiece to be enjoyable. Sometimes a few Squid Game references are enough to amuse you. The one real mystery in the plot is resolved in the most anticlimactic way, however, even this simple plot generated a genuine smile from me many times, a major theme in this drama (that I liked a lot). So "Hermès" to that!