Crush was another of Jollibee’s short films/commercials designed to appeal to people emotionally. This time I wasn’t as enthralled as I usually am. While it was cute it felt forced and more contrived than usual.

A college student has a crush on a girl in school, but she is in love with someone else. Can he win her over with her favorite Jollibee burger?

What felt contrived to me was that he seemed to pull the burgers out of his, uh, pocket. He always seemed to have one at just the right time. The burgers had to be ice cold by the time she found them. Also, I kept wondering if she’d already eaten or was thinking, cold burgers, again? Am I being stalked?

Crush was entertaining for a short film/commercial, but didn’t wow me like their other commercials/short films I have seen. But it was good enough for a quick drive through meal.

16 December 2024