" Start Up " was a nice blend of business, youth, and romance. The drama starts with a slightly melo beginning, setting the foundation for a smooth start off the whole love story, the sisters war and the business creation.

Firstly, the romance was nice. The leads had chemistry and the love story bloomed smoothly. However, the love triangle was a bit off, mostly because the leading lady seemed to be indifferent towards the second lead, who was the only one pulling all the weight of their relationship.

Now, for the sibling relationship, the drama did a good job presenting their story and using their differences to propel the other storylines of the drama. The two also had chemistry, however the progress of their relationship was rushed sometimes and felt like somethings were skipped.

As for the business twist, the Start Up was a nice touch to add and it worked well, as the drama presented some of the difficulties start ups go through (of course under the umbrella of the Sand Box competition).

The side characters, moreover, were entertaining and added some comedy reliefs when it was needed.

Finally, the performances were great from everyone in the cast. The soundtrack was top notch too and quite enjoyable.

So, overall, eight out of ten.