Sometimes when doing reviews it’s tough to decide how to rate something because there are times when enjoyment and objective quality don’t line up.
For example, I LOVE Devilish Joy, but I feel the need to put a disclaimer out if I recommend it to anyone, because objectively it’s not a very good drama. The plot is a mess of cliches and the villains are often cartoonish. Still I love it on the strength of the romance and main couple. I don’t care that it’s not some cinematic masterpiece— I thoroughly enjoyed it. On the flip side there are dramas that are well-made like The Red Sleeve (though honestly that drama had some very silly side plots), with masterful acting from the male lead, that I just don’t love. Yeah I guess I can recommend it, but very half-heartedly.

All that to say that Branding In Seongsu is kind of a mess. They throw so many things in there, and many of them make no sense. But it was charming and fun, and I genuinely looked forward to new episodes. The acting got better as it went along. Lomon in particular managed to make various twists land well, and Kim Ji Eun’s character at first seemed impossible to believe could ever be redeemable, but in the end she managed to gradually soften up in a believable way.