Start-Up is a well-thought & a very heartwarming show! Cinematography is stunning! Production design is awesome! Its OSTs are all great! It is a well-written and well-directed show. Its lessons on life, love, family, business, & friendship are clear & impactful. I love everything about the show, flaws & all. Even the minor characters got full story arcs. It has a well-balanced cast in a well-balanced story. The characters are humanized (including the AI speaker) that made all of them more relatable to the viewers. Suzy & Nam Joo Hyuk’s chemistry is impeccable! All the actors & actresses excellently portrayed their roles. Special mention to Nam Joo-hyuk for giving life to a complex character like Dosan! Brilliant acting by Joo-hyuk as a genius, shy, awkward, naive, insecure, mature - name it all, he nailed it! He is definitely the future and Suzy is the best!

Start- up is one of the best Kdrama shows I’ve ever watched. Everyone had a happy ending. Every character learned what they had to learn. Highly-recommended! This show made the last months of my 2020 more bearable! Thank you Start-Up cast and crew! Thank you Netflix for bringing this show to your platform for the world to enjoy it during this time of pandemic.