This drama flirts dangerously with the forbidden: dark cultivation, zombies, black and white magic, transmigration and boy love. The lead character Wei Wuxian (Xiao Zhan) is a free spirit who refuses to be tamed by social conventions; he lives by his own rules, is not averse to exploring dark powers and appears romantically open to both genders. The delicious exploration of such a slightly wicked character and taboo themes under the watchful eye of Chinese censorship put this high on my watchlist. I started watching with high expectations shortly after it aired.

The story is based on a hit novel and is indisputably a very good one but the way it was told in the drama was really not good. While broadly true to the book, the production lazily assumes the viewer actually read it. The plot is centered around the attempt to restore a powerful magical artifact that the various cultivation sects vie to alternately control or suppress. The story opens with the mysterious reappearance of Wei Wuxian, the infamous Yiling patriach after a sixteen years hiatus. The fact that this is achieved by the sacrifice of Mo Xuanyu whose identity he assumes is one of several plot holes that never gets fully flushed out. Thus he conceals himself behind a (hideous) mask. The viewer is dropped right into in the middle of unfolding events and a wide array of characters without any backstory. Then we go into a prolonged flashback all the way back to the very beginning and up to the conspiracy that led to Wei Wuxian's fall from grace and long disappearance. This takes well over half the drama, which peaks around episode 34 with Wei Wuxian's apparent demise. We are then back to the present where we go into several shorter flashbacks intended to shed more light on the conspiracy. That made it messy and was less interesting because by then the two main villains are known. While the story regains some momentum towards the end, it doesn't come close to the mid-drama peak and the final denouement where the ultimate mastermind is revealed comes almost as an afterthought. That character was one of several insipidly acted roles and the final reveal tied up a few loose threads that wouldn't have been missed. This story would have been much better paced and less confusing had it just been shot chronologically.

The cast is inexperienced and even the main actors struggled to get into character for a long time. Some actors were just plain bad throughout. The first 15+ episodes were painful and the acting didn't get noticeably better until the mid-20s. I dropped it after episode 7 and many more times after that. Although there were some great parts, it just never hooked me. It took me 5 months to finish watching and I wouldn't have if I weren't so damn bored during the c-drama ban. What kept drawing me back was Xiao Zhan's infectious grin - he must have the best smile ever. He really did bring the marvelously controversial Wei Wuxian to life in a way that compels us to indulge the character's many obvious flaws. I was less impressed with Wang Yibo's Lanzhan; it is a stretch to describe his initial pissed off or constipated expression as statue-like or unemotional. He slightly relaxed his face muscles and improved markedly much later on and I really liked his Lanzhan at the end so kudos to him for that. I was also surprised by his grace and athleticism in the fight scenes. The two leads had good chemistry but where I saw sparks fly was between Jiang Cheng and Wei Wuxian. That confused me as I sensed from the start there was an emotional connection, that Jiang Cheng's feelings for Wei Wuxian were complex and went beyond sibling rivalry and envy. I don't think this was intended.

In genres like this, the heroes are only as good as the villains and therein lies the problem - the villains were not that hateful nor were they empathetic. Both actors were similarly styled and portrayed such similar mannerisms their roles could have been interchanged. They both overacted, had the same intense face lowered evil glare, mad eyed expression and crazy gloating smile. The directors were so lazy they pretty much gave them the same cliche traits and may as well have just used one actor for both roles. Surprise surprise, we are supposed to be sympathetic because they both also had serious daddy issues. Indeed this is the default excuse that explains the flaws of many characters including Jiang Cheng. Key takeaway: don't be a bad dad it really messes up the kids. No wonder I was bored! As for the ultimate mastermind, he was so well concealed he went unnoticed and no one would have cared if he remained that way. The ending was a bit of a crowd pleaser with a bit of something for everyone. I was just relieved it was over.

At this point it goes without saying that the production team for this show pretty much sucked. It would be a shame if the success of this drama despite terrible execution elevates them into a position to destroy other fantastic story-lines with poor editing, storytelling and shoddy camerawork. The only thing they got very right was walking the line perfectly between bro-mance and romance in terms of Wei Wuxian and Lanzhan's relationship.

So what made this such a huge hit? Well, the forbidden fruit nature of this drama can be highly addictive and is bound to resonate deeply with certain demographics and at some life stages though not for everyone. All the hidden meaning in certain interactions, the imperceptible flicker of an eyelash, the barest hint of a smile and the slight double entendre in the dialogue can be tantalizing for those looking for signs of a secret taboo romance. That kind of fun speculation only amused me for short spates. Ultimately a good, well acted story is all that I look for- whether or not it is about boy love would not make any difference to me. I was touched by the bro-mance between the two soul mates (which was all that I saw) as well as the relate-able and moving relationships between both sets of siblings - these were the high points for me. Sadly it was not enough to keep me engaged for long. I almost wish I had read the book. Maybe I would have enjoyed the drama more but even if I eventually get round to it, I am unlikely to re-watch this.

I almost gave this an 8.0 - but I felt I had to knock another 0.5 points off for the fact that it had a certain je ne sais quoi that just bored me silly when I wanted to love it. That and that simply god awful mask that would top the Don't list in any c-drama edition of Glamour magazine's defining list of fashion Dos and Don'ts.