I have to say this is one of my favorite c-dramas that I have seen. It's not perfect but I actually enjoyed it, so that is how I base my score.

First this is a wuxia / fantasy drama so it follows the same pattern.... a little long, kind of innocent female lead, stoic almost too good to be true ML, silly bad FL evil person, misunderstandings, etc. It's really a matter of extremes that determines whether I like a show or not.

SPOILER: Second is the 2 endings.... personally I feel the first ending was the correct one even if it left a sadder feel. The 2nd ending made no sense, kind of destroyed the character growth of the FL, although He Na lives in the 2nd ending and Fu Jun / Luo Ning had a nice moment. But again based on story, 1st ending was still correct cause Fu Jun needed to take responsibility and become the person he should have always been for his brother and not just sacrifice himself. I feel him being the demon king and following through on what his brother wanted was more important and He Na would never have wanted Fu Jun to die for him.

So the story is a little messy, the first arch is about the Lu Li and Liu Shao in the mortal world. I know some did not like this arch but to me it was important cause it showed why they loved each other and why Liu Shao would even tolerate the immortal Lu Ge. I found the first part of the story fast past, and any of the troupe misunderstandings were quickly resolved - which was a blessing to me. The immortal arch (like 20 - 30) was OK. I missed some of the people in the human realm the rest of the show. The last arch is about the evil spirit (good of the moon) and his plan to take over the three realms ... he shares a heart with Lu Ge,

Why it was better than a lot of wuxia.... the misunderstandings are small in duration. The evil people are not caricatures and actually have personality. The FL while still the innocent type is no where near as annoying as other ones (Ashes of Love still has the worst FL) . The ML is less perfect and unemotional (just for a few episodes). Even the immortal realm, which is normally the most hypocritical group of people, were actually ok in this show. So in generally some troupes but they are far less annoying.

Acting was good to great. Vin Zhang was great playing really 4 roles: the playful and loving Lu Li, the someone stoic but loses up Lu Ge, the god of the moon (original good one) and the evil good of the moon. Xu Lu was ok as the FL, to was harder for me to judge her cause the voice dubbing was the over childish female whining that grates on my nerves. So it may be more that than her actual acting. The rest of the mortals and immortals were fine, some better than others. Zheng He Hui Zi was cute as Luo Ning and had some good moments that helped her character grow and change, unlike the FL. not sure if that is story or acting related,

The real stars (and this has been said in other reviews) are Riley Wang as Fu Jun, the demon king's brother and the second couple with Luo Ning. his acting was fantastic especially when he was with his bother. Which leads to the star and absolute best part iof the show Wang You Shou as He Na the Demon King in White. I haven't felt this connected to a character and actor since Xiao Zhao as Wei Wuxian. He was just that good, I looked forward to every scene with him and felt more for his ending (ep 39 vs 40) than I did when either of the leads had their death scene. I can hardly wait to find all of his other shows!

Music was good.... sometimes it was a little distracting to have songs playing while people were talking so they should have toned it down a bit.

I see this as a rewatch, but more just the scenes with He Na.