If stuff like Ice Fantasy with lousy CGI and weird costumes got so many people watching, Love & Destiny really should deserve more attention.
Although there are many similarities with TMOPB's plot, such as going into the human realm and fighting the demon lord, Love & Destiny is ultimately about 2 normal people falling in love and going through so many obstacles to be together. This is a fundamental difference compared to TMOPB, where it's basically a love story of the bigshots, that is between the Crown Price/High God & Queen/High Goddess. For me watching this drama has been a really thrilling roller-coaster ride where I cried and laughed many times.

The sets, costumes, and cinematography are stunning as well. Even the evil characters live in gorgeous buildings. I hope all future xuanhuan dramas would be this beautifully shot.

The one "flaw" about this drama is that the cast is not as good-looking as TMOPB or Ashes of Love. For me, this does not matter. Even if it does, the plot, cinematography, and great characters more than offset that. However, I still get the feeling that Love & Destiny's core target is different from Ashes of Love or TMOPB. My guesses are:
- Ashes of Love: Teenagers + People who like idols
- Ten Miles of Peach Blossom: Early Twenties + Heavy Romance Drama Fans
- Love & Destiny: Late Twenty & Onwards + Quality Seekers