O Iubire ca-n Afaceri (2022)

Cliches done right!

THIS is how you incorporate all the cliches without making them annoying. THIS is how you incorporate humor without making it loud and cringy. THIS is how you do the perfect rom-com.

Business Proposal felt like a throwback to early 2010 k-dramas and the golden age of romantic comedies, but it modernized it and fixed all the frustrating misunderstandings and miscommunications that made me tear my hair out back then.

I felt like the friendships were such an important part of this show from beginning to end and it made it that much better. The FLs and MLs are each so supportive of each other with their respective family situations, the coworkers are also such a supportive team, and it made the show that much more comforting to watch even when side characters came in to sabotage things as they usually do.

I admit that the ending is a little short and leaves some scenes and closure to be desired — but I understand that we only had twelve episodes and there probably wasn't much time to spend on some of the more interesting, non-romance subplots like backstories and family issues.

Nevertheless, if you're looking for something light-hearted and stress-free, this drama is the one.

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U-turn on expectations and clichés.

Not gonna lie - I dropped the show after the first two episodes. They were fine, but did not grab my attention. Next week I felt like watching a rom-com, so I picked it up again, and from that moment I just enjoyed the silly ride it took me for. They really played into, and at the same time broke all the cliches of kdrama rom-coms, and it was so much fun to watch

The story is something we have seen countless times - a fake relationship leads to a real one. Rich guy falls for a poor girl, yet few twists made it much more compelling and interesting. The female lead was not a damsel in distress - she is competent, friendly, strong. The male lead was not a cold lead - he is a cute and soft potato. The father was not evil, rather funny and a bit childish. The best friend second lead deal is dealt with in a realistic manner.

While the conflicts and issues between the main couple come from their different backgrounds, the second couple’s issues come from the differences of their personalities. Thanks to that we see a variety of interesting situations that kept me entertained.

That said, there was one side plot situation that had quite an impact on the characters and their behavior, but then was gone and never mentioned, simply because the current plot progression did not need it anymore. I wished we had some kind of closure or explanation for it.

The characters were all quite fun to follow. Except for the main cast that delivered a good performance, I want to talk about Seo Hye Won who played Jo Yoo Jung Young Seo's cousin. The girl was hilarious. Her random English lines with cartoonish subtitles on screen were some of the best scenes. She was extremely over the top, but it worked perfectly in the context of the show and overall tone.

While I have no huge complaints about any of the performances, I was slightly disappointed with Kim Min Gue. His character lacked expression. I get that he was this well mannered, stoic, logic driven guy, but I was just not completely convinced by his delivery.

It’s an over the top romantic comedy - funny sounds, funny animations, funny subtitles on the screen, but all of that was rather fitting and elevated the scenes - be it making them more funny, cute, sometimes cringe. I mean, the whole show is cringe, but I appreciate how they embraced that. Sometimes it’s the way to go - don’t take yourself too seriously, so people can enjoy it for what it is.

I don’t really have much to say about the soundtrack. All the songs were nice, cute and matching the drama, but the only one that truly caught my attention was Han Seung Yoon’s Whatever You Want.

Overall, if you are in the mood for romance, I don’t think you will find any better production from the past few years. It was cute, entertaining, did not have any over the top problematic plot lines, no random murder mystery we sometimes see in Korean rom-coms. Sometimes all one needs is good looking people falling in love with each other and all the cringe and sweet butterflies that come with it.

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