LALIN (2015)

"'Like' me before you get to know me."
"I just want people to 'like' me. Is that so wrong?"

Based on the view count, fan-made music videos that followed, and the number of 'Following' on the actress' Instagram that seemingly skyrocketed (I read that from the comments on youtube), this short film definitely succeeded in going viral. Production-wise, you can see that they put a lot of thoughts and effort into making this one. They flew to Japan to film this, and the cinematography and illustration proved its production value. It's nice to look at, and the music is very good as well.

Everyone (in the comments on youtube) agrees to the same idea that the story contains a good message about how you should value your beauty and self-worth from within – that is, if you totally disregard the fact that it's a commercial for a skin care clinic. One of the top comments on the official video said that the skin care clinic logo at the end was like a "slap in the face". "You fell for it, sucker. Now come on down and get your meteorite face fixed."

I'm disagreeing with that point completely. The main message as I see it is to actually care about your beauty "in real life" as opposed to wanting to be "liked" online by using apps to fix your face. If you look at it that way, and maybe watch it again, you'll see that the message is really there, but somehow the majority is not getting it. Either way, both points are still solid. Besides that brand logo at the end, they didn't cooperate the brand into this short film at all.

For me, it's doing well as a short film. The fact that this lacks the quality of being a "Thai" production, though, is a bit too bad.

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