Youngest Son of a Conglomerate (2022)

Song Joong Ki is after riches again, just like his previous series, Vincenzo. This time he does it mostly by himself without being backed by a stable gang in the already mentioned series. Here is the quest to also avenge his own death. Fortunately, he gets to relive his life since childhood and try to find out the truth. The kid who plays him as a youngster does an outstanding job getting to play him for an entire episode. There are similarities with Again my life where the male lead gets to live his life again. He has facts in hand for what happened in the previous life, so he knows what will happen.
There are a lot of financial elements, as it involves business finance. Also how to think about investing, long-term goals above all. The company is a large group that will undergo major reorganizations. It's a real chaebol story, about a very large corporate conglomerate. Great focus on politics with, as in Eve, both family politics with all owners and national politics. The business owner has a large family with children and grandchildren. The grandfather is truly outstanding and lives his character well. His large family makes it a bit complicated to keep track of their roles. Although they have been given numbered nicknames that each have a part in it.
There are also elements of historical events such as in Through the darkness. However, nothing the series revolves around, but they say what time period it is about. Features from the late 1980s, from 1987 to the present. Feels like important historical flashbacks to learn. Even if it is not in focus. A few of these events revolve around the series which makes it partially based on reality without being so. Sometimes becomes a lesson in economic history from a Korean perspective. Without being boring at all. Legal elements are included, if the company lives as transparently as it is not suspected to be. There are a few and well-known western references are also there.
Just like in Itaewon Class, uses his opponent's biography to be able to bring him down in the future. Where the biography describes the elder's life, success and resistance. However, Joong Ki's reborn character lives parallel to everyone else so he knows a lot about more about everyone else. He never divulges important details about his goals. There are some who help him along the way in their own ways. It is not only money in focus that is his goal, there are other important motives that make his life more interesting.
This is so much better than Again my life. More drama and a big psychological game between all parties. Not very many physically demanding confrontations, but here he fights the back way, intellectually and sensibly. He goes outside his grandfather's traditional way of dealing with power and the conglomerate. There are some similarities with Little Women, which deals with business finance as well. But also the view of money, both from a poor person's perspective as well as a rich one. Just like Extraordinary Attorney Woo, the viewership has skyrocketed from the first episode to the last. In addition, already passed the mentioned series at the 8th episode and breaks records basically every time almost. It also holds its own record many times over and became the second most watched series to date. A great and well-executed family drama that should be seen. Very interesting!!!!!!

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Solid Show!

Just finished Reborn Rich on Viki.

Excellent show.

A chaebol-rivalry melodrama with slight elements of fantasy and romance. Without question, this show conveys the ruthlessness and ugliness of greed. The show has a consistently raw and serious tone throughout save the early episodes where the protagonist goes back in time and we see some epochal moments of world history that many of us who lived through those times in the 90's and 00's would remember (first generation K-pop group Seo Taiji & The Boys; Titanic). That's as light-hearted as it gets in this show. Most of the likable characters have almost no screen time in this show so you spend most of it with very unlikable characters, but the actors playing them are all excellent.

The most fascinating aspect of the show is the almost mentor/protege relationship between the characters played by Song Joong-Ki and Lee Sung-Min. Not sure I would call Song Joong-Ki's character likable, but you understand where he's coming from as he's getting revenge. Lee Sung-Min's character is a horrible person, but Lee's performance is so fascinating and 3-dimensional, you can't stop watching it. He chews up every scene he's in.

As far as the romance between Song Joong-Ki and Shin Hyun-Bin's characters, not sure if it was because the script didn't have enough scenes or they just didn't have chemistry, but I didn't buy into their romance at all. It felt more like a friendship to me than a romance. Both of their performances were strong.

Many were unhappy with the ending, but I found it to be very satisfying, albeit anticlimactic. If you K-Drama fans like a "happy ending", I think you'll be satisfied.

Highly recommended!

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A bittersweet yet perfect ending for a perfect drama

I understand the initial frustration with Reborn Rich’s ending, trust me, I avoided watching the final episode for days because I caught spoilers of what had happened, but now that I finally saw it, I am a crying mess and for good reason.

Yes, it’s quite unsettling and as I said frustrating to witness Do Joon’s entire effort for 15 episodes and 17 years go down the drain, but this is precisely why this entire thing happened. This is why Hyunwoo reborn as him. He participated in Dojoon’s death and chose to stay silent for success, for a chance to be someone. And after being betrayed, he got to be reborn as the person who was betrayed first AND HE HELPED cover his murder. Like he said, this was repentance. It’s brilliant. I can’t even wrap my head around it. It’s bittersweet, yes, but it’s BRILLIANT.

I will mourn Jin Dojoon, to be honest. He’s one of my favorite fictional characters I’ve watched in a drama and the injustice of what happened to him is what makes me cry now. But we can’t forget Dojoon and Hyunwoo are the same person. So, now, in this life, after getting his and Dojoon’s revenge and getting all of the Jin family to step down from Soonyang, Hyunwoo/Dojoon gets to live his life and be someone for his own merit without hiding behind an owner and his mistakes.

Again, I understand the frustration but if you just stop to think about it, it’s actually really brilliant.

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Neither the privilege and luxury of being rich nor the self made thrill

Reborn rich is one of the best webtoon I've ever read. Even after casting Actor like SJ the screenwriting or the execution of the story was really bad.
Actually I watched the drama first and then I read the webtoon. The webtoon is really good if they could adapt well it could have been one of the best drama . Seriously the rating goes higher cause of production, ost , SJ and budget. Either way this not spectacular to get 8.5 rating, 7.5 is enough.......
1) making HW and JDJ look alike, it makes no sense why would they look alike and nobody noticed that.
2) Relationship between grandpa and Dojun . The drama made grandpa a angry+ greedy old man. while in webtoon he is Dojun's mentor , scheming and lovable +villainous.....who will grab every opportunity. He loved Dojun and supported Miracle investments to become top unlike the drama where he felt threat over Dojun .
In webtoon he loved Dojun from starting,before he revealed his talent. In drama grandpa wanted his dim wit eldest grandson to become heir of SY while in webtoon he wanted Dojun to become his heir ....he even helped him to stay in sheep's clothing in front of his uncle and aunties.
3) the business talk in drama is too messy to understand. I remember I skipped cause of boredom while in webtoon it is thrill and real fun .
4) romance is not present in both drama and webtoon but still FL character is better in webtoon. In webtoon the FL is from a influential judges family and one of the candidate his grandpa chooses as Dojun's partner.
5) the ending is the worst. Yeah I get the point people might say this is cliche, some thrill out of the plot . I would have understood if Dojun was a born heir of chaebol family lived happily without working and suddenly get back in his body like common Isekai truck Kun but
**The story is totally about Dojun making his own company, own investments and right before success his fruits of hard labour devoured by the villains who used him in his first life**
Does it make sense ???
Imagine a person worked hard and right before success he get back where he was . What's the meaning of the drama then ??
Who do you think of survival is best ?
1) a person headshot and was thrown into ocean or
2) a person for into a car accident?
If course he got some knowledge but would knowledge is enough for someone who worked his butt of to build a company??
Aish , I don't recommend this drama, ..............

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Confusion of the highest order.

Come on the drama has politics, business, and friendly comedy overall the story is good. but the story has some confusing parts. In the first episode after the protagonist got shot, he woke up 40 years earlier as the grandson of soonyang's founder. so you would think it is a reincarnation story with time travel. but in the last episode, they make it seem as if the lead was shown the past of jin do jun to the protagonist while he was unconscious because he got shot in the first episode. but the problem is Jin Do Jun was aware of his past as the protagonist, also he was aware of the future events that were about to unfold in the world. most of his business strategies were successful because he knew the future. so it is not a memory, right? also the character looks alike yet none of his family members seems to care or even notice this particular detail. overall the business strategy and the twist are all good but I still don't understand what this story is actually about is it a reincarnation and time travel-based story or was it just a past event shown to another person in his dream? I guess this mystery will remain unsolved.

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Wow... easily the best Korean drama I have watched to-date in a modern setting.

I have always a bias towards a period drama - falling for their beautiful costumes and ancient architecture. So when I started on this drama, I was kind of sceptical and it was more of a time filler while I waited for other period dramas with excellent rating to be release online. But wow.... I was carried away. It is intense, with all the elements which made it exciting and interesting.

As instructed by the third generation Vice-Chairman, Yoon Hyun Woo retrieved a slush funds kept overseas by the Jin family who controlled the Soonyang conglomerate. He was killed while on his way back. He woke up back in time in the body of the youngest of the founder's grandchildren, Jin Do Jun. He was able to capitalise on the memories of his previous life to become exceedingly rich investing and divesting at the right moment and won the attention of his grandfather who had been very cold toward his father, mother and their children as he disapproved of his father's marriage.

What I liked about this drama?

1. The story was very interesting - a mix of family rivalry, commercial competition, corporate takeover, collusion of money and politics, romance and rejection - all worked in for the perfect effect. And an excellent lesson in the post-World War history and economic development of Korea.

2. The cast was fantastic. Some of them acted multiple personalities in the drama. The lead actor, Song Joong Ki, of course did very well, first as the subservient Yoon Hyun Woo and then as the daring Jin Do Jun, which brought the story alive. The second lead, Lee Sung Min acting the grandfather was absolutely outstanding. He first acted the charismatic, domineering, ruthless business leader, then the feeble pitiful confused old man very convincingly. The support actress Kim Shin Rok was excellent too - acting the overbearing Jin daughter then a drunkard when she lost all her money.

3. It was very dramatic and there were hardly any dull moment and it was jammed packed with happenings. There was perhaps an episode when things seemed to get a bit dull as we witnessed Jin Do Jun succeeding in investing and divesting as he ride through the economic boom and bust - with more of the same happening. But that was quickly turned around and the pace of the drama resumed.

4. The ending was brilliant. I was wondering how the writer was going to deal with two of the same persons living in the same era and it was very nicely handled. There was the sadness of someone killed and someone living again. It was also brilliant how a revenge turned into a case of justice.

5. The music was very mysterious and dramatic to match the development of the drama.

What I did not like about the drama? Cannot recall any - definitely going to watch it a second time and come back to fill in, if any.

Further thoughts about the drama: The grandfather Jin Yang Cheol's insistence on primogeniture, the passing of inheritance to the eldest offspring definitely triggered the intense rivalry in the family. Parents have to be careful not to invoke feeling of jealousy among their children. If grandfather Jin had treated his children more fairly and encouraged a feeling of win-win and interdependence, there won't be such intense rivalry to the detriment of the family. Perhaps it was his sense of indebtedness to his eldest son who went to prison to save the business and his bringing up the eldest grandson which nurtured the closeness, that brought about this.

Thumbs up all round for this drama.

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Inconsistant et fade.

Si je n'ai pas aimé :

- J'adore Song Joong ki. Du moins, j'adorais. Comme quoi, un chouchou remontant à 2007 peut tomber lamentablement en quelques minutes dans son estime... Je ne sais pas à partir de quel moment, vous savez ce moment où vous vous dites "pourquoi mon coeur ne bat-il plus?". J'avais encore aimé "Vincenzo" mais pour être honnête moins pour lui que pour les autres personnages du drama (Ah l'agent du NIS). J'imagine que la magie n'opère plus. Son jeu est loin de la prise de risque et si peu de subtilité dans ses expressions faciales. Pire, en homme amoureux, on y croit de moins en moins (déjà dans "Vincenzo") et cela se confirme ici... Et puis l'avoir rajeuni de 20 ans afin de le pouvoir faire jouer un personnage de 20 ans, What The Heck!
Certes, il ne fait pas son âge, certes il reste joli garçon et blabla, mais ici, c'était too much, les couleurs de la peau n'étaient pas naturelles, trop lisses, trop roses, trop brillantes. Si vous avez vu "18 again" (un magnifique drama soit-dit en passant...), nous avons eu droit à 2 acteurs, un pour le personnage à 40 ans et un autre pour le personnage à 18 ans. Et cela fut parfait. Le challenge des deux acteurs avait été de nous faire croire qu'ils n'étaient au final qu'une seule et même personne. Pari tenu. Alors qu'ici...

- Un scénario intéressant mais qui perd très vite de sa crédibilité. Il est difficile de ne pas faire le rapprochement avec "Again my life". Pourtant si ce dernier brille par des protagonistes savoureux, drôle ou intriguant donnant ainsi une légèreté et un humour bon enfant à l'ensemble de la série, c'est loin d'être le cas de "reborn rich". En effet, tous les protagonistes, à peu de chose près, sont des pourritures pitoyables pour qui le spectateur est dans l'incapacité de ressentir autre chose que de l'ennui. Aucun de ces "méchants" ne resteront dans la mémoire. Le grand-père? J'aurai aimé avoir un peu d'estime ou d'empathie, un peu comme Woo Yong Soo dans "again my life", tout au plus un peu de curiosité qui très vite s'essouffle. La fratrie? Elle ne brille ni par son ingéniosité, ni par un charisme machiavélique ( Ah Kim Min Jung dans "Devil Judge" !!! Machiavélique, forte, intelligente et d'une séduction folle mêlant à une fragilité certaine, en voilà une antagoniste brillante!), une équipe de looser quoi.
Il y a beaucoup de chose qui ne paraisse ni logique, ni réel. Résultat, on se retrouve à bailler et à avoir du mal à suivre une intrigue pourtant prometteuse.

- Des protagonistes antipathiques dont l'intérêt est de seulement nous montrer la cruauté, la gourmandise de ce monde. En parlant de ce monde, le monde des affaires, on aurait aimé que le réalisateur nous le fasse "aimer", du moins de nous y intéresser. Que nenni. C'est rébarbatif, c'est long, c'est pénible et les milles et une magouilles nous lassent très vite. Je n'ai jamais été fan de drama traitant de ce sujet, un monde de requin où tout est bon pour se poignarder dans le dos, alors si tout est noir, sombre, où le pire côtoie le pitoyable, j'ai tendance à m'endormir. Les relations ne sont en aucun cas émotionnellement mises en valeur, comme la relation avec le grand-père ou les nouveaux parents, voire les anciens. Tout est traité avec nonchalance et parsème le drama ici et là sans consistance de leur apparition inutile. Résultat, le protagoniste ne nous parait pas sympathique, n'ayant pas de lien nous le rendant humain, plus proche de nous.

- La romance? Hahahaha, je ne dirai rien, cela fait très longtemps que mon coeur n'a pas battu devant un couple de Kdrama (peut-être "taxi driver 2" ...). Ici, cela rejoint le pire (déjà que Alchemy of Souls n'était pas loin d'être le pire). Achimie? zéro. Intensité? Zéro. Solidité du couple? Zéro.

- La bande son...impossible à m'en rappeler. Et c'est un détail auquel je prête pourtant attention....

Verdict : Après le dernier des soeurs Hong, Nam Goong Min (que j'aime toujours à la folie par contre) ou le dernier de Lee Seung Gi, une autre grande déception inattendue.... L'année 2022 s'est mal terminée et 2023 ne commence pas très fort.

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The series had so much potential yet had to fight through not to drop it

The things I enjoyed:
- The bond between Do-un and His Grandfather was so sweet and heartwarming.
- Some of the plots were so unexpected and I liked how those made the story evolve and sometimes how Do-jun put his aunt and uncle in their shoes.
- The lineup of the cast duh
- The Squad Miracle Investment top tier I love how they got each other's back and when they come up with plans.

The things I didn't enjoy that much:
- The Pacing; The first few episodes had a fast pacing and then the pacing got so slow.
- The Storyline; It's not that I hate It completely but the storyline was quite dry. Like from ep 9-15 It's like the same betrayals happened but in a different department and in the end, it was all a plan of Do-jun. Not that I got a problem but It got to a point where I just got bored. The rest of the storyline is not that bad. Not satisfied with the end at all, I got very confused when Do-jun died and then we're suddenly back to the present. Still mad at the author for not making Do-jun and Min-young a thing, like common he was going to propose. The ending was just not satisfying, it had me confused, mad and a little bit disappointed.
- Characters; Everyone in the Jin Family pissed me off. they had like no type of development and they just stayed the same dum relatives who always got deceived by Do-jun and betray each other. Like bring in some spice, nobody developed anything everyone was an MVP.

Overall:
I don't only wanna hate on the series and say it's horrible, just saying it wasn't my cup of tea and the things mentioned might not appeal to your experience. The series It actually good, the storyline is neutral and the characters are also. In my opinion, the series wasn't that special it was neutral, nothing to spectacular sum the storyline accurately the ending just dropped me without that I would've given the series 7 and up.

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An Underwhelming Ending

The ending of this otherwise excellent drama was not worth the paper it's written on. All I can take away from the ending is Sung Joon screaming his head off...lol. Production ruined it by giving an alternative ending that, like cinderella's gleaming coach, turned to a pumpkin at the stroke of a writer's pen. It's Do Joon's revenge from the grave but poorly done.

This drama deserved a dramatic, unforgettable, ginormous ending. Open ending for this drama is a cop out and a very lazy way of telling the audience that the drama needs to end so the writer and production threw ideas on the wall to see what would stick. Boo!!!!!!! If it's the best production can do, they should have just followed the ending in the original story in the manwha.

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Amazing drama with stellar performance let down by ending

Story: Story of a guy who works for a company is betrayed by his employer who then wakes up in the body of the youngest grandson of that's company's founder. There he starts his plan of revenge which is to take control of that company.

Acting: LSM: What an amazing actor is he. He was so perfect for the chairman's role, every scenes of his was a standout. He played a tough, distrust, cunning and a vulnerable guy so well.
SJK: Loved his acting so much, I think he definitely went beyond his peak acting for this. Such a good actor that he has good chemistry with a newbie actor(Tiffany).
SHB: Honestly I didn't enjoyed her acting at all, she was good for some time but most of her acting felt plain. I think the role was not suitable for her.
Other actors: All the other actors did an amazing acting, they were so good in displaying every emotion they were being told to show. Their cunning smile, villianious laugh, desperate cry, distraught everything they showed were perfect and on point.

Characters: JDJ/HW: He is smart and cunning as he knows the future but also knows what to do with that information, he is good at manipulation and would take a bait if it means it would destroy his enemy. His relationship with grandfather goes from him not getting acknowledge as a part of family by the grand father to him being his favourite grandson whom he can relate to most.
JYC: Founder and head of the family who loves his company and goes on saying that his company is his favourite child. Always being assertive and doesn't back down from his problem. Even without the future knowledge he is a very tough and unpredictable person.
JSJ: Eldest grandson who always put up a fake mask of smile, righteous and cool guy infront of other but he would do anything to make the company his.
HM: Wife of JSJ who is loyal to her husband only if he can secure the chairman position for him and would pass down to their so. She is extremely cunning and well connected who has given a good competition to DJ.
LPO: The grandmother who everyone thinks is a nice person is actually a women who would go to extreme length to make sure her real son/grandson succeed the company.
JHY: Only daughter of the chairman.Not so smart and gets greedy easily to the point that she ignores that she is harming herself.
JYK: Eldest son of the chairman who is a pushover and always desperate to show his father that he is a capable person.
JDK: Middle son and only among the three siblings who has some knowledge of business though he gets tricked. He is also desperate to get acknowledgement from his father as he thinks he is more deserving than his older brother.
CCJ: From prosecutor who was under the shadow of his wife(JHY) and her family to a law minister. He is not capable of making his own decisions, he does what has been told by whoever that will benefit him.
OSY: An investor and a loyal partner and a friend.
SMY: She is prosecutor who gets in relationship with JDJ and is also one who goes against his rich family. She doesn't gives up and is smart to know what actually is happening.

Likes: There are so many things to like, some are listed below:
• Amazing acting by the cast especially LSM and SJK
• The grand father-grand son duo was so amazing to watch.
• "Good guys" didn't always win, they faced some loss too which only made the story more interesting.
• How JDJ manipulative his whole family and plays them against eachother.
• Even though it was for one episode the child actor playing JDJ did an amazing job.
• Antagonists are cunning but also show some stupidity in the moment of heat.
• JDJ's relationship with his mother, father and brother is very wholesome, they are the few of the good guys by his side. A supporting and caring mother, a father who is willing to become a bad guy to help his son and a funny brother who is the heart of their small family.
• How the bad guys are taken down in every couple of episodes is very satisfying to watch.
• Music and OST is so beautiful, energetic and thrilling too
There are other things too that I have not mentioned.

Dislikes:•The ending episode, if felt a totally different episode from rest of others which is written by someone else.
• Ending doesn't make that much of a sense, is very unsatisfying and maked the episodes 2 to 15 unnecessary.
• FL and the actor: The character is very under utilised even for a one character centric drama. Also the acting felt off and not that good compared to other actors.
• Romance: As the FL and ML had little screentime together their romance felt off or maybe unnecessary.
• Role of the granddaughter is very minimal, as she is actually a smart person she could have been a good match against or even in favour of JDJ.

Overall: It's an amazing drama with high class acting and good twists and turns in the story which keeps the viewer engaged but the ending and the whole last episode could be huge let down.

Ratings: As a critic: 9(10-1 because of last episode).
As a casual viewer: 10.

PS: PJH and JHY(actor playing granddaughter) look really beautiful and hot and they are really talented too. Hope to see them in a first lead role.

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